Odyssey is once again showcasing the importance of putting and celebrating its status as the #1 putter brand in golf via ‘#OdysseyMonth’.
Now in its fifth year, Odyssey Month will feature some of the world’s top players carrying the exclusive Odyssey Tour bags, a series of expert putting tips and, for the first time ever, sponsorship of European Tour TV coverage across several major European markets.
The next few weeks will see players such as Henrik Stenson, Phil Mickelson and Danny Willett carrying the limited edition Odyssey Tour Bags at events such as The Players Championship at TPC Sawgrass and the BMW PGA Championship at Wentworth (May 21-24).
Odyssey fans and consumers looking to improve their putting will also benefit by following a series of content and daily drills from Phil Kenyon, putting guru and coach to Henrik Stenson. The daily hints, tips and drills will be released on @OdysseyEurope and Facebook.com/OdysseyGolfEurope.
In an exciting new addition, Odyssey will sponsor the European Tour golf coverage on Sky Sports in the UK, Sky Sports in Germany and VIASAT Golf across Scandinavia.
The i-dents, which will be broadcast more than 1,000 times across Europe in the coming month, feature hundreds of players who use Odyssey Putters across the major Tours (including the likes of Phil Mickelson and World #1 Lydia Ko).
Odyssey has been dominant in the world of putting since 1997 and on the world’s professional tours for the last 15 years. Since 2000, Odyssey putters have been number one in usage, wins and top-10 finishes across and the 2-Ball alone has won 190 PGA Tour events and 12 Major Championships.
Neil Howie, President and Managing Director of Callaway Europe, Middle East and Africa, said: “Odyssey has over 20 years of brilliant history and has become a household name in the world of golf, so it’s only right that we celebrate its continued dominance, tireless innovation and status as the #1 putter in golf.
“Odyssey has enjoyed so much success and Odyssey Month helps celebrate and acknowledge that success, as well as highlight the importance of putting for every golfer. Through our programme of activity planned across the coming month we will showcase one of golf’s most iconic brands to golfers everywhere.”
Follow @OdysseyEurope and #OdysseyMonth for daily putting tips and drills from Phil Kenyon and to keep updated with all Odyssey news and competitions. Look out for the unique Odyssey Tour Bags at TPC Sawgrass for The Players Championship this week and at tournaments for the rest of May.
To view Odyssey’s new TV ident, click here.
For information about Odyssey and Callaway, visit www.odysseygolf.com and www.callawaygolf.com
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