Titleist rolls out new and improved Pro V1 golf balls

Titleist has unveiled the next generation of its ground-breaking series of Pro V1 balls.

On sale from February 3 and priced at £50 per dozen, the latest iteration of Titleist’s best-selling premium balls, the Pro V1, and its higher-spinning sidekick, the Pro V1x, feature high-gradient core designs that deliver lower long game spin for increased distance and a more consistent flight – helping golfers hit the ball longer and straighter while maintaining the greenside control that Pro V1 users has put their faith in over the last 20-plus years.

The new high-gradient constructions feature progressive firmness levels that lower long game spin without sacrificing short game spin. Combined with the continued advancement of Titleist’s manufacturing process, the new core design produces more consistent spin and speed performance for even tighter dispersion.

“We’re looking for consistency in every element of golf ball construction, from the aerodynamics down to the core,” said Mike Madson, Senior Director Golf Ball Research and Engineering. “We always want the ball flying in the same window regardless of how it’s oriented, and we want the ball to produce consistent launch, spin, and speed on every shot. Consistency means when a golfer tees up a Pro V1 or Pro V1x, every properly executed shot they make is going to deliver the performance they expect.”

Along with these key innovations, Pro V1 and Pro V1x retain their unique performance characteristics, with the Pro V1 offering the best combination of distance, spin, and feel in the game and delivers a penetrating ball flight. Pro V1x is engineered to fly higher and spin more with irons and in the short game, while still offering low spin on longer shots to maximise distance.

“For a Titleist golf ball to be new, it must be better,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “For us to call it a new Pro V1, it needs to be demonstrably better than the prior generation. We go through a rigorous testing and validation process to ensure the performance improvements developed by our world-class R&D team are recognised by the golfer when they put it in play and experience the product.”

2023 Pro V1 & Pro V1x Technology

• High Gradient Core Design: An all-new, reimagined core in the new Pro V1 and the dual core Pro V1x are built to be firmer on the outside and progressively softer on the inside, which promotes fast speeds and low long game spin.
• Dual-Core Dimension: There has been a change in the 2023 Pro V1x dual core design, with the inner core increasing centre volume by 44%, from 1 inch to 1.13 inch in size. This works with the high gradient, as the larger and softer centre helps to drive down long game spin and increase stability through the air.
• Speed Amplifying High-Flex Casing Layer: Casing layers on both balls interact with the high gradient cores to further neutralise excess spin while combining with the soft cast urethane cover to provide unparalleled greenside spin and control.
• Cast Thermoset Urethane Cover: The urethane cover utilises a proprietary thermoset process. Two separate components are mixed, and the liquid urethane is cast into cavities which form the appropriate dimple pattern into the cover. The precise timing of the curing process and temperature are integral to the consistency of the urethane and the performance the golfer experiences on the course.
• Spherically-tiled Tetrahedral Dimples: With a 388-dimple design on the Pro V1 and a 348-dimple design on Pro V1x, both balls have optimized aerodynamics to fly consistent and far. The Pro V1x’s dimple pattern allows the ball to launch and fly in a slightly higher window than the Pro V1.

Availability: February 3 (White only), February 17 (Optic Yellow).
RRP: £50 per dozen.

For more details, visit www.titleist.co.uk

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