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But the allure of the fashionable accessory founded by rapper Dr Dre has seen exactly that, as a host of stars from football, basketball, American Football, boxing, UFC, tennis and gymnastics all come together to bang their chests in unison to the backing track of 'Seven Nation Army' by the White Stripes.
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That is before we get to the footballers, with Manchester City's Kevin De Bruyne, Griezmann and even Thierry Henry taking part.
It has a large Chelsea bias, with some of the Blues squad's biggest names such as Cesc Fabregas, Eden Hazard, Diego Costa and Cesar Azpilicueta all celebrating a fictional goal - with boss Antonio Conte going wild on the sidelines.
That is because Chelsea are a "official sound partner" of the brand, which was founded in 2006.
The brand's latest slogan is "Be Heard" - and we think they have pretty much accomplished that with this stunning effort.
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