NEVER before was so much offence caused to so many by so few words.
England boss Eddie Jones is no stranger to putting his foot in his mouth with abusive outbursts.
This time, he has doubled his hit-rate with stinging insults about “scummy” Ireland and that “little s*** place” Wales.
He just cannot stop himself, the Red Rose chief just does not know when to zip it.
You are going some if you can offend almost eight million people within ten minutes during a talk on LEADERSHIP.
And it makes it even more shameful when you do it coining it in at an event for a company with close links to one of your employer’s biggest sponsors, Mitsubishi.
So that is two thirds of the Six Nations that Jones has now well and truly p****d off with his acid tongue.
Just two years ago he had been in the job for no longer than three months when he told Ireland fly-half Johnny Sexton’s parents that they should be worried about their son.
HOT WATER England boss Eddie Jones blasted after branding Ireland ‘scummy’ and Wales ‘little s*** place’
Sexton had been suffering with nightmare whiplash-type concussion injuries. Jones and his brash-Aussie, trash-talking style did not hesitate in creating a car-crash, before then arguing it would be stupid not to target their weakest players.
Eventually he realised he had over-stepped the mark by mentioning the Lions star’s parents.
And once again, Ireland’s team talk is all done for Saturday.
But let us remind ourselves of what Jones said just days after being abused by Scottish supporters on the train after losing the Calcutta Cup in Edinburgh.
It all started with another PR disaster for the RFU when a video of Jones being verbally and physically abused and goaded by fans emerged on Twitter. He was called a “balding c***”.
There was more on the train back to London. By all accounts, it seemed pretty horrible. But Jones knew the root cause of all of this.
Scotland and Lions legend Gavin Hastings said: “As a supporter of one of his opponents you just want to rub his face in the dirt.”
As you would imagine, Jones was rightly stirred by what happened to him.
And he soon turned on Hastings, insisting: “If you’re in a position of responsibility, you’ve got to be careful what you say.”
Well, well, well. How those words have come home to roost.
So now Twickenham chief executive Steve Brown will have to spend 80 minutes and much more putting out diplomatic fires — before handing the Six Nations trophy over to Ireland.
After back-to-back defeats and as England face the possibility of their worst championship since 2006, the timing of all of this could not have been any worse.
In fact, after the footage of Jones’ Tokyo clanger emerged, the wheels of England’s Red Rose chariot are coming off quicker than a Japanese bullet train.
Jones and the RFU are even giving the buffoons at Wembley and the FA a run for their money. And that is saying something.
What he said was probably meant to be a joke.
But Jones’ Japanese audience did not get it. And some eight months later — neither does anyone else.
His insults have also damaged any hopes he had of becoming Lions coach after putting himself in the frame for the 2021 tour to South Africa.
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