MAROUANE CHAMKH signing for Cardiff was upstaged at the photocall – by his hair.
And it caused a frenzy on social media one user even went as far as to hope his hair “rests in peace”.
The Moroccan international appears to have given into ageing and shaved off his thinning barnet.
Back in 2010 when he signed for Arsenal, he arrived with a Ronaldo-like hairstyle, sharp and to the point.
Now, as he poses with the Cardiff shirt and looks forward to proving he can cut it in the Championship, Chamakh has a very different look.
On Twitter, one user seemed happy that Chamakh “has stopped trying to paste his hair over the gaps in his hairline,” while Lee Bowman queried “where it had gone”.
And Callum Watson even went so far as to doubt Cardiff had even signed Chamakh, such was the change in appearance.
Jack Baker was somewhat more cruel when he asked how “Chamakh managed to shave his head and still have absolutely terrible hair”, describing the 32 year old as a “performance artist”.
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The life and times of Marouane Chamakh
Age - 32
Born - Tonneins, France
Position - Striker
Clubs - Bordeaux, Arsenal, West Ham United (loan), Crystal Palace, West Brom (loan), Cardiff City
International: Morocco (65 games, 18 goals)
And this tone was reciprocated by Will Unwin who wrote that Chamakh "has gone from the worst hairstyle in football to this".
Chamakh was one of Neil Warnock's three new signings just two days since he took over the managerial reins at Cardiff.
The striker – who was released by Crystal Palace – will add experience up top with Rickie Lambert, who is the Bluebirds’ top scorer with two goals.
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