Premier League sells Chinese TV rights for a huge £560m in a three-year deal
THE Premier League has sold its Chinese TV rights for a huge £560m in a three-year deal.
The Associated Press claim report that the top flight’s television rights in China have gone for the mammoth sun in its biggest-ever overseas deal.
Getty Images The previous biggest deal was with US giant NBC – but it is smaller than this new Chinese sale[/caption]
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The rights have been sold in a three-year deal from the 2019-2020 season to Chinese online video streaming service PPTV.
China’s current Premier League coverage deal is only worth around £16m million a year.
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PPTV is part of the Suning group which owns Italian club Inter Milan and currently has the rights to broadcast games from Spain’s La Liga in China.
The Premier League has just started a new TV rights cycle, generating around £8.3billion pounds from broadcasters globally through 2019.
Rights have been sold to China for a huge £560m deal over three yearsGetty Images
Premier League's 5 Biggest TV overseals deals
1) China (Suning) - £560m over three years
2) USA (NBC) - £800m over six years
3) Hong Kong (LeTV) - £320m over three years
4) Middle East/North Africa (BeIN Sports) - £320m over three years
5) France (Altice) - £265m over three years
Previously, the biggest deal was with US TV powerhouse NBC last year which was worth £800m over six years to show every Premier League game - not as much as the new Chinese sale.
Any foreign deal to date is still some way short of the mega £5.14bn over three seasons which British broadcasters Sky and BT pay over three years - working out at more than £10m per game.
The total amount raised once international rights are taken into account has topped £8.5bn over three years from 2016-17.
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