Live and direct - how data could change the Tour

Bike race organisers have always struggled to bring more information to the viewer as filming on the go limits their options. But Japanese data company NTT are about to come in to the sport and change all of that.

Mmmmmwaaagh!” screams Star Wars’s resident walking carpet Chewbacca as he loses a game of holographic monster-chess to droid R2-D2. Watching the 1977 classic, it’s unlikely anyone thought, “but what would the 7ft Wookiee make of a bike race being played out in front of him in the same way?” At the time that seemed impossibly […]