Shimano’s S-PHYRE clothing range marks a ‘new direction’ for the brand Jan 16, 2017 Japanese giant Shimano has released its S-Phyre clothing range, hailing the move as a 'new direction' for the company. Japanese cycling giant Shimano has released a full range of clothing, with the S-Phyre clothing line aiming to improve the rider's aerodynamics. Tags: News Product News Share 0 Share on Facebook Tweet Tweet on Twitter +1 +1 on Google Plus