The oil giant’s place in cricket’s landscape shows once more the Saudi regime’s art of blending into the sporting canvas
Three years ago, Aramco, the oil giant predominantly owned by the Saudi royal family, underwent a subtle rebrand. And subtle is the operative word here: the company’s distinctive logo, a white star on a blue and green background, remained in place. But somehow the blue was rendered just a little bluer, the green just a little greener, the typeface softened into grey lowercase, the word “Saudi” and the Arabic script above it quietly removed.
This was the logo upon which Sam Curran stood as he prepared to bowl for England against Pakistan in their final Twenty20 World Cup warm-up on Monday, a little heap of sawdust at his feet. At the boundary’s edge, a band of Aramco billboards – blue as blue as the sky, green as green as life – flickered into the Brisbane night. Curran examined the ball in his hands, launched into his hop-skip approach and fixed his gaze on a set of Aramco-branded stumps about 40 yards away.
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