Bizarre celebration of Sharapova's reduced ban is profoundly tone-deaf


The misguided celebration of a reduced doping ban as a victory underscores the profound tone-deafness around the industry that is Maria Sharapova Inc

Fidelity can be virtuous, especially in the most adverse situations. Sticking by someone as they endure tumultuous times is a sign of ultimate, unwavering love. That loyalty can also be foolish, to the extent where even Goodfellas materfamilias Karen Hill would question such irrational devotion.

Enter racquet company Head, and their peculiar bond with Maria Sharapova – which resulted in one of the most bizarre press releases from a sports company, in the midst of the most awkward victory lap tennis has ever had.

Related: Maria Sharapova returns to tennis court for first time since drugs ban

Related: Maria Sharapova’s reduced ban is good news for her bank balance | Kevin Mitchell

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