In the run-up to last summer’s Rio Olympics, British Fencing announced a new “brand identity” – a redesigned logo, in other words. Rendered in slanted sans-serif capitals in red and blue against a white background, the governing body’s title was now marked by three dramatic oblique slashes, as if inflicted by a duellist’s sabre. Unfortunately, however, these wounds have proved to be neither merely symbolic nor superficial.
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