Now that the Lions tour and Wimbledon are over, and with the Test series against South Africa yet to grab the attention, thoughts can easily turn to the start of the new football season, which is only two weeks away. Or rather to the pre-season competition. I don’t mean friendly tournaments, like the money-spinning non-event of the so-called International Champions Cup. But the true sport and drama of the transfer window. A kind of fantasy football for chairmen, it is also a ritual that finds generous space for frenzied media and desperate fans alike. And all to the tune of sums of money that are increasingly difficult to conceptualise, let alone justify.
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