Fuji hogs the horizon as ITV fails to park stereotypes but passes World Cup test | Simon Burnton


Japanese cliches, popular victors and a confusing tackle ‘demonstration area’ made for interesting viewing on day one

Close your eyes and design, in the realm of your imagination, a Japan-themed TV studio. Come back whenever you’re ready. Of course you’re probably not a professional studio designer, and you almost certainly won’t spend more than a few seconds on the task, so you might have accepted a few lazy cliches and tired stereotypes. I’m wagering there was a lot of cherry blossom involved, a bonsai tree or two, perhaps some paper lanterns and a view of Mount Fuji. Well that image in your head is the ITV World Cup studio. They gave the Great Wave a wide berth and shirked the sushi, but otherwise it’s all there.

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