Golf fights old perceptions and drop in players to attract new audience | Ewan Murray


Keith Pelley, the European Tour’s chief executive, has introduced new ideas but is looking to push boundaries further to stop UK participation tailing off

The problem with highlighting golf’s struggles is that those at the summit of the game have never had it so good. The US Open this week offers a record prize fund of $12m (£9.5m). One must look seriously hard at the PGA Tour’s schedule to find a tournament which does not bestow immediate millionaire status on the winner.

And yet the feeling persists that golf is a sport from a bygone age, being left behind by those considered more trendy. Other obvious realities play a part; golf remains time-consuming, not always easily accessible and generally expensive.

Related: Sport 2.0: crumbling traditions create a whole new ballgame | Sean Ingle

I still think walk-up music to the tee is a horrendous idea.

Related: Six appeal: innovation is good but golf’s problem is lack of exposure | Ewan Murray

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