The Women’s Super League starts this weekend in explosive style, with a Manchester derby at the Etihad Stadium, a London derby at Stamford Bridge and clear ambition to carry on the momentum from the World Cup. Scheduling big games in big stadiums shows it is not just words – everything is being put in place to help the domestic game capitalise on the extraordinary interest attracted over the summer. The FA Player, which will broadcast every game of the WSL season for free, and deals to show matches on TV in Mexico and Scandinavia, show a more professional, commercial outlook which should help women’s football in the UK progress even further in the coming years.
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