Hiring a dozen analysts at Hereford is a first but data is not just for big clubs | Josh Gowling


In the first of a regular column the National League North manager discusses recruitment and trying to get ahead of rivals

When I am interviewing prospective signings for Hereford FC, one of the best questions is the shortest one: “Why?” I want to know why they are sitting in front of me, why their career has taken them down this path and why they think we would be a good match. We speak about their personality, their background and their ambitions. It is all designed to see whether they buy into what we are trying to do, and whether they have the right mentality for our environment.

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