Having dealt with the awkward business of closing out the Bernie Ecclestone Formula One era with an alacrity that was also an impressive statement of intent, the sport’s new owners were equally hasty in launching an immediate charm offensive. The hearts and minds of the fans are the thrust of a strategy that has been pursued with vigour and some success given many reactions to it. After years of the previous owners CVC allowing the sport to meander while walking away with huge profits, any positive noises from Liberty were likely to create early optimism but the devil is in the detail. Until that becomes clear, and intent turns to action, their battle is far from won.
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