Inside Tom Brady's strange pseudoscience: bioceramic sleepwear and neutral ash


The Patriots quarterback’s new book makes some dubious claims about how he has maintained his fitness into his 40s. What do the experts make of it all?

Tom Brady may well be the greatest NFL player of all time. He already possesses or shares a host of quarterback records – career wins, Super Bowl wins, career playoff touchdowns – and if he continues to play as long as he has hinted, he may finish his career owning them all.

But while Brady has it all, his attempt to pass on his performance secrets in his book, The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance, falls flat and contains all sorts of dubious claims. The overall message of the book should be commended — the importance of nutrition, rest, mental exercise and injury prevention — but the roadmap to get there isn’t, to say the least, universally endorsed. Bomani Jones, in a recent episode of his ESPN Radio show The Right Time, called it a “multilevel marketing scheme, without the multilevels.”

Related: The Jimmy Garoppolo trade leaves the New England Patriots horribly exposed

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