Lance ‘Buddy’ Franklin: how family and self-belief shaped a football great | Joe Moore


Through his culture, dedication and skill, the quiet former Sydney Swans forward crafted himself into one of the AFL’s best athletes

On Lance Franklin’s right forearm, you’ll find a tattooed portrait of his mum, Ursula. Just below the shoulder, his dad, Lance Sr. The artwork provides a rare glimpse into the soul of football’s private superstar. Buddy was born into football royalty – Ursula, a Whadjuk-Noongar woman, is a Kickett.

An exceptionally talented footballing family, the Kicketts exhilarated crowds across the country. According to Franklin’s uncle, Larry Kickett, Noongar footballers’ success is built on 50,000 years of life, culture and work: “It’s not too hard for us to pick up a football and kick the thing.” Noongar players make up one-third of the AFL’s Indigenous athletes.

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