LaVar Ball, the $495 sneakers and the battle against basketball's status quo


To many the father of one of the NBA’s top prospects is a charlatan. But he can change a business in which African Americans often fail to get a fair deal

UCLA point guard Lonzo Ball had a lot invested in Tuesday night’s NBA draft lottery. Ball, whose court vision and playmaking ability have drawn rave reviews, is a consensus top-three pick. Getting picked by the right team in next month’s draft sets him up for a bright future although a poor fit or dysfunctional franchise could derail his career. The draft is equally important from a business standpoint, as a player’s salary for at least his first seasons is determined entirely by draft order.

Related: Top NBA prospect Lonzo Ball reveals new $495 signature shoe

The Sports World is Forever Changed. Introducing Lonzo's 1st Signature Shoe: The ZO2 Prime. pic.twitter.com/5JN1OLxlZS

Related: The weirdness of the Celtics-Wizards series would make David Lynch proud

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