Formula One has come out of hibernation with some teams looking in better shape than others and questions over marketing activities
A few days ago a man called James Allison made Formula One feel like something other than a lost cause. In a short promotional film the technical director of the Mercedes team – the winner of the last five world championships – explained what it takes to create and build a new grand prix car. His enthusiasm dispelled a lot of the scepticism surrounding the sport’s future.
Allison made a compelling argument that F1’s core activity has not really changed over the decades. What his colleagues were doing over the winter as they assembled the new W10, which made its debut in the first day of testing in Barcelona this week in the hands of Lewis Hamilton and Valtteri Bottas, was essentially the same as their earliest predecessors were doing more than 100 years ago.
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