When Kevin Keegan took over as manager at Newcastle United in 1992, the first thing he wanted to do was restore some pride in the place. Keegan had been at St James’ Park as a player eight years earlier and nothing seemed to have been touched since he left. He was shocked by how filthy everything was and sure they were still the same stains on the communal baths at the club’s training ground that had been there in his day.
The water had scum floating on the surface and Keegan’s first request to the board for money was not for a new player but for the kind of secret makeover, on his first weekend back, that has become fashionable on daytime television. The walls got a lick of paint, the baths were jetted down and the first the players knew about it was the following Monday morning when they turned up to find the place gleaming. Newcastle, Keegan told them, needed to have standards. The club was too important, with too much going for it, not to be treated with care.
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