Here are two lists, purely for purposes of comparison. The first is an evocative Who’s Who of instantly recognisable rugby arenas: Ellis Park, Ravenhill, Lansdowne Road, Murrayfield, Newlands. Now here is the second: Coca-Cola Park, Kingspan Stadium, Aviva Stadium, BT Murrayfield, DHL Newlands. Same stretch of turf, a far less romantic feel.
Do people’s sensitivities over such issues still count for anything? The Rugby Football Union clearly does not think so, judging by its apparent interest in flogging the naming rights to Twickenham. Welcome, one and all, to Hooters Twickenham? Or Twickenham brought to you by Carpetright? Or Twix Twickers? Talk about an idea that deserves two fingers stuck up at it.
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