It was the cartoon, published on the Daily Telegraph website a few years ago, that probably demonstrated the perception at the time that the man in charge of Manchester United’s transfer business was straying dangerously close to getting the reputation of being a bit of a pushover.
Entitled “Manchester United and the Transfer Market” and published shortly after the arrival of Ángel Di María and Radamel Falcao, the cartoon showed the club’s executive vice‑chairman, Ed Woodward, walking into a convenience store called Costless and asking to be shown the “very finest” chocolate they had for sale before handing over £80 for a Mars Bar.
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