Nike’s move to highlight the intensity and passion of veiled Muslim athletes speaks volumes in an age of renewed xenophobia, but it’s hardly groundbreaking
Two days before International Women’s Day, Nike unveiled its Pro Hijab and took a leap into modest sportswear. Nike, arguably the most influential sports company in the world, announced that the product, available in three colors, would be on sale in spring 2018.
The Pro Hijab is a collaboration between Muslim athletes in the Middle East – and the timing of Nike highlighting diversity in sport is impeccable. In an era where xenophobia seems to ring out as a norm, highlighting the intensity and passion of veiled Muslim athletes speaks volumes. But the modest sportswear industry is not a new one, and although the move is exciting, it’s hardly groundbreaking.
What will they say about you?
Maybe they'll say you showed them what's possible. #justdoit pic.twitter.com/NZbQLC1JuB