Whatever happens in the Champions League final, the 10-year plan of the French club’s super-rich Qatari owners has paid off
“Football is not for sale,” Aleksander Ceferin pronounced, famously, at a Uefa conference two years ago, in the process exploring the depth, width and delicate inner workings of just how wrong one earnest-looking man at a podium can be.
Cut back to the real world. In the current, rather improbable timeline, Uefa is preparing to stage a biosecure Champions League final with no other purpose than the effective retailing of TV rights.
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