“When we work with the men, they say a tight fit made them feel like a superhero, but for women it’s different. They want to feel comfortable and covered and professional,” says Cassie Looker.
Looker is the senior apparel product manager in global football at Nike and has spearheaded the design and production of the first bespoke women’s kits for the teams it is partnered with at this summer’s World Cup. It launched them with an unveiling in Paris involving leading female athletes from across the sporting world and top models.
Related: Toni Duggan: ‘I’ve been bigging up the Spain game like a World Cup final’
Related: Nikita Parris: ‘Women’s football needs to build from the ground up to flourish’
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