AFLW needs to aim higher than riding wave of Matildas momentum | Danielle Croci
For women’s sport to benefit after the World Cup, leagues have to show commitment to the product beyond symbolic gesturesWith a successful home Women’s World Cup in the rearview mirror there are hopes other women’s sports may ride the wave of momentum to increased viewership, attendances, funding and, importantly, respect. The nearly 2 million tickets sold across Australia and New Zealand for the tournament are a reminder the audience already exists.The AFLW stood ready to capitalise on this momentum, ramping up its marketing and officially launching the 2023 season as the World Cup ended. The decision to wait for clean air made sense given the Matildas fever that struck the nation saw an estimated 17 million Australians watch the semi-final...