Chris Coleman channelling Seinfeld is an intriguing prospect for Sunderland | Marina Hyde
You can see what the Sunderland manager is getting at when he jokes about the club’s new recipe for success just doing the opposite of what they have done in the past five yearsIf we had to slap a name on this era in football, we could do worse than the Rise of the Quants. These days, there is a widespread belief that even the mascot needs to have read Moneyball, and not simply be able to critique the movie. The biggest clubs employ armies of data analysts, while advanced metrics and tactical analytics are the adornment of increasing amounts of commentary. Privately, you might think some of your friends speak the language of football statistics much as Andy Gray...