It’s nice to win but Britain is choking on a toxic obsession with medals | Barney Ronay
The fetishising of Team GB feeds into the notion of medal hunting, of glossy PR at the expense of sport for allIn medical practice the phrase “the dose is the poison” is sometimes used to describe the principle that an excess of anything can be deadly. Take enough of it and it will kill you, from kitten tears to unicorn laughter to everyday ingestion of diesel residue from your own family car.At times during the BBC’s coverage of the Winter Olympics it has been tempting to wonder if this rule also applies to extreme, nauseating doses of public niceness; if it is possible, given sufficient exposure, to die of niceness. Related: How much will Team GB's 'medal moments' in Pyeongchang really...