Club rugby’s inability to sell itself calls for planning and innovation | Robert Kitson
Staging the Champions Cup final in Bilbao showed the benefit of taking a risk or two instead of clinging to the tried and testedThe word final is a relative term in rugby. Leinster’s European Champions Cup victory in Bilbao should logically have represented a high-profile full stop but for many it is not yet the end of the season – far from it. The Premiership and Pro14 have yet to play their semi-finals, the Top 14 final in France is not until 2 June and this summer’s hectic international tour schedule would cause even a travel agent’s head to spin.Talk to the Champions Cup organisers and they freely admit they would prefer their tournament to mirror football’s Champions League final:...