Some more context on the viewing figures achieved by ITV at Cheltenham last week, plus a couple of 4-1 shots at Exeter
ITV has been able to offer some more detail about the audience they achieved for their first Cheltenham Festival last week. Friday’s average of 1.15m for the Gold Cup programme is now said to be the biggest recorded for any day at the Festival since 2002, which is as far as the records held by ITV go back, according to a source at the station.