Michael O’Leary feels At The Races will be on borrowed time after RUK grabbed the rights to cover Irish racing
All three of Monday’s race meetings in Britain will be broadcast on At The Races, which is available in any home with a basic satellite or cable package, while subscribers to Racing UK, its subscription-based rival, will get hour upon hour of replays for their £25 a month.
Midwinter Mondays, though, are not what they pay for, as RUK has much of the best of British racing and the bulk of our good stuff is staged between Wednesday and Saturday. As a result, today’s apparently lop-sided split between three meetings on ATR and nothing on RUK is probably in the best interests of the sport as a whole, as in effect it gives away the low-key action at a knock-down price while reserving the premium product for those who are willing – and able – to pay nearly £300 a year for it.
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