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France Galop have appealed to the British and Irish to travel for the event next month after slow ticket sales

Slow ticket sales for the showpiece Prix de l’Arc de Triomphe weekend in Paris on 2 and 3 October have prompted France Galop to launch a campaign to persuade British and Irish racegoers to return to Longchamp for the 100^th running of Europe’s most valuable race next month.

A crowd of 42,000, including at least 20,000 visiting from Britain and Ireland, saw Waldgeist deny Enable a record-breaking third success in the Arc in October 2019. While that figure was a big drop on the 55,000 who watched Golden Horn’s win in 2015, it was around 7,000 up on the attendance in 2018, for Longchamp’s troubled first running of the Arc following a €140m (£123m) redevelopment.