The Breakdown | Rugby needs to re-engage with supporters it has taken for granted


Rugby union’s revenues will need to be rebuilt and a key factor will be how clubs treat their loyal fans

Bill Shankly once remarked: “Some people believe football is a matter of life and death. I am very disappointed with that attitude. I can assure you it is much, much more important than that.” It is often quoted but, at a time when the world is battling to control a virus that has taken the lives of more than 100,000, it has never been more inapt.

Heroes at a time of lockdown are not to be found on fields, courses or empty grounds but in hospitals, care homes, supermarkets, warehouses, or behind the wheel, risking their health, and lives, for a salary that takes the best-paid footballers in Britain a morning to earn.

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