The first rule of Celebrity Fight Club: post about it, then post about it again | Paul MacInnes


Chris Eubank Jr’s tweets, Conor McGregor’s Instagram posts and sparring YouTubers risk cheapening boxing but it is a sport that strips you bare

Chris Eubank Jr’s Twitter feed has been recuperating these past few days. Last week it pushed through the pain barrier to provide a stream of content before his title fight with George Groves. “Tomorrow night at 10pm,” read one punchy message, “we find out who’s the Real Deal & who’s the Fake Live on ITV Box Office.” Of the three messages posted since he lost the bout, none have included the answer.

His fellow boxing professionals have delivered their own verdict on Eubank these past few days. Billy Joe Saunders, the only fighter to have beaten the super middleweight before Groves won by unanimous decision last Saturday, made Eubank an offer of employment. “I need a man to clean my ball strap,” he wrote on Twitter.

Related: George Groves sets his sights while Chris Eubank Jr runs out of options

Boxing is brutal and carries great risk. It can be nothing more than a bloody circus if the casting is insincere

Related: Kell Brook: ‘I hit rock bottom – I was a lost soul, the lowest I’ve ever been’

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