The impact of England success on women's football – from top to bottom


Post-World Cup research reveals big rise in fans of the women’s game and large increase in pitch bookings by women’s teams

Following record-breaking television audiences for England at the Women’s World Cup, research has revealed a big rise in fans of the women’s game and a large increase in pitch bookings by women’s teams.

The FA Women’s Super League season kicks off on Saturday and, according to the WSL sponsors Barclays and a YouGov poll, an impressive third of adults consider themselves interested in the women’s game, while 69% of those believe women’s football deserves the same profile as the men’s game and 28% of people who followed the World Cup are becoming fans of women’s football.

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