Tottenham have been a likeable club for such a long time. From David Ginola to Christian Eriksen they have had gifted players and allowed them to play nice football, without winning very much. There have been two League Cups in the past 20 years: this is a team that have not trod on many peoples toes. Outside Arsenal and Chelsea, and even then just for tribal reasons, nobody can really hate Spurs. I certainly like them a lot. This is not a bad image to have, but it is one that is about to change because Tottenham have just decided to get ugly.
Once they fully adopt Jos Mourinhos win-at-all-costs mentality there is going to be a big change in how the neutral perceives them. But first, their players are going to have to go through a huge mindset shift. They are going to change from being a squad of individuals who everyone likes and respects, people like Son Heung-min and Lucas Moura who play with a smile, to a team nobody particularly likes, led by a manager who deliberately antagonises his rivals.
Related: Twinkly Jos Mourinho gives hint of things to come at beefed-up Spurs | Barney Ronay
Related: Pochettino pays price for Spurs failure of renewal but Mourinho is a big gamble | Jonathan Wilson
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