The execs who steered the UFC from freak show to billion-dollar property are trying the same with a new skateboarding league – by partnering with the go-to streaming site of the right
The Street League Skateboarding (SLS) Championship Tour made a thrilling return last month in Chicago. The event showcased some of the world’s best skateboaders, including Brazilian Olympic silver medalists Kelvin Hoefler and Rayssa Leal, both of whom captured titles to kick off the 2023 season.
The season-opening event marked the latest initiative by Thrill One Sports & Entertainment group, whose portfolio that includes popular motorsport events such as Nitro Circus and Nitro Rallycross, as well as a variety of television shows. The company is co-owned by former UFC owner Lorenzo Fertitta (through his private equity firm) and UFC president Dana White. It also includes investments from television producer Craig Piligian, who helped create The Ultimate Fighter, and former skateboarder Rob Dyrdek.
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