England’s Euro 2022 triumph opened up an image of what is possible when excellence and team cohesion are the drivers
If there is one phrase we keep hearing when talking to other people in the game, it is that “football is different to other businesses”. Granted, you never see employees kissing the logo of their company shirts, but it seems to be used as an excuse for unsustainable business models, concentrating power in a small group of individuals, ignoring broader stakeholders and propping up outdated, often sexist cultures.
Throughout my career, I’ve witnessed signals that indicate an opportunity for disruption in other industries; travel in the late 1990s, dating and financial services in the past 15 years. Those signals are strong in football today.
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