UFC should be doing everything to get the Brazilian destroyer into the octagon if it wants its latest ‘world title’ to be anything more than a shiny belt
No matter how hard promoters attempt to convince the public otherwise, there is no such thing as a world champion in mixed martial arts.
The sport is structured in such a way that it produces promotional titleholders who are often labeled world champions regardless of how provincial they are because, of course, it sells better on a poster and sounds far more prestigious. But that’s created a strange situation in which there are multiples upon multiples of “world” champions across a multitude of weight classes.
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