Sports – FiveThirtyEight — Brand Value RSS

Jun 08, 2020

Student-Athletes Will Soon Be Social Media Influencers. And One College Program Is Helping Them Do It.

More than 600 University of Nebraska student-athletes are expected to return to campus for the fall semester. Like their peers, they will train to compete in their respective sports while presumably working toward a degree. They will don their school colors to perpetuate a billion-dollar industry without so much as receiving a living wage in […]

May 15, 2020

How Much Money Could Student-Athletes Make As Social Media Influencers?

For its first half-century of existence, the NCAA outlawed student-athletes from receiving so much as a scholarship in compensation. All these years later, the nonprofit organization pays its 460,000-plus student-athletes in good ol’ fashioned opportunity, despite having evolved into an industry that charges networks nearly $1 billion annually merely for March Madness TV rights. Of […]