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Women’s Hockey Is Seeing A Sponsorship Boom

In the back-and-forth battles over women’s pro hockey, corporate sponsorships have been fundamental. When the Canadian Women’s Hockey League shut down two years ago, its board of directors cited the difficulties in securing sponsors as a factor. So when the Professional Women’s Hockey Players Association rose from the CWHL’s ashes as a competitor to the […]

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The NHL Says ‘Hockey Is For Everyone.’ Black Players Aren’t So Sure.

As Washington Capitals forward Devante Smith-Pelly sat in the penalty box during a game at Chicago’s United Center in February 2018, he listened as a group of white fans chanted “basketball, basketball, basketball” in his direction. The Blackhawks fans taunting Smith-Pelly, who is Black, were making their position clear: Hockey isn’t for everyone, and it’s […]

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