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What Reddit Can Tell Us About NBA Fan Bases

The highs and lows of being an NBA fan aren’t necessarily dependent on wins and losses. When your team has been bad for a while, small victories — like upsetting a better team during the regular season — can be your version of winning a championship. Conversely, when your team is a finals contender every […]

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Why Josh Hart May Be LeBron’s Most Valuable Teammate

In case you hadn’t noticed, the Los Angeles Lakers have a cerebral, multi-talented player who is strong as an ox and competes like a runaway train. But no: We’re not talking about the NBA’s best player, LeBron James. Josh Hart is something of a makeshift James clone, and he could very quietly end up being […]

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Why LeBron Can Say Whatever He Wants About Politics

LeBron James attended a Cleveland campaign rally for Hillary Clinton in 2016 even though she was likely to lose his home state of Ohio. After Donald Trump’s election, James repeatedly blasted the president. When Laura Ingraham said James should “shut up and dribble,” he rebutted the Fox News host by saying he had never heard […]

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LeBron May Already Be The Greatest Laker Of All-Time

LeBron James in a Los Angeles Lakers uniform used to be the stuff of fan photoshops and NBA 2K’s franchise mode. But now it has become reality, after the announcement Sunday night that James is signing a four-year, $153 million free-agent contract with L.A. It might be jarring at first to see James in Lakers […]

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How Good Will The Lakers Be With LeBron?

Love them or hate them, the Los Angeles Lakers long represented the closest thing the NBA had to a proverbial land of milk and honey. For the better part of three decades, the club often had a surplus of star players, a robust record, and the occasional championship trophy. Then they were hit with what […]

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