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The World Cup’s New High-Tech Ball Will Change Soccer Forever

When the 2022 World Cup made its debut on Sunday, it kicked off one of the most significant in-game uses of technology in sports history. All tournament long, match balls will contain a sensor that collects spatial positioning data in real time — the first World Cup to employ such a ball-tracking mechanism. This, combined […]

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What Happens When Kids Have Access To NBA-Level Technology?

While you’ll commonly see center Kevon Looney putting in work at the Golden State Warriors’ dedicated team practice facility each summer, it’s not his only offseason development location. You’re also liable to find him at a different court, unlike any other basketball gym you’ve ever seen. His drills aren’t the sort many fans are familiar […]

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How Shot-Tracking Is Changing The Way Basketball Players Fix Their Game

Partway through the 2018-19 season, just months before his Toronto Raptors would go on to win the franchise’s first NBA title, coach Nick Nurse had a problem. Kyle Lowry, Nurse’s All-Star point guard, was in a shooting slump — and no one could figure out why. Nurse, an analytics-driven coach who also ran dedicated shooting […]

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