The Perfect College Football Tailgate


The arrival of the college football season is accompanied by a communal loosening of belts as fans around the U.S. prepare to devour copious amounts (and types) of food and drink in the leadup to kickoff. If football is indeed America’s sport, the tailgate is its market square, a time for many to numb the senses before shuffling into the bleachers. The contemporary, corporatized iterations feature white tents, sprawling parties and expensive invoices, but its roots are more than a century deep and were built around community building for a broad cross section of society. Even the worst team in the country likely has some alumni downing liquor from an ice luge outside the stadium.

A football tailgate is as sacred as it is singular, perhaps the only moment of the day where camaraderie is prioritized over competition9 and a keg stand can draw political support. But that doesn’t mean everyone wants to stuff their face with the same foods, nor does everyone have the same idea of what elements are most essential to curate the perfect tailgate atmosphere.

Like our previous explorations of the Thanksgiving meal and the coveted wedding playlist, FiveThirtyEight sought to identify the optimal tailgate spread and setup. To do so, we relied on a brand-compliant scientific approach: this survey of 5,000 respondents from OnePoll on behalf of Hormel Foods. The survey took into account responses from all 50 states and generated acute insights into the literal belly of the sport. 

Predictably, the pursuit of America’s favorite tailgate food devolved into a meat advertisement. Burgers (66 percent) and hot dogs (56 percent), the two leading items, each earned at least 53 percent of top-three votes across five regions.10 Chips (52 percent) and pulled pork barbecue (26 percent) made valiant efforts for the top spot, but the former was no doubt hindered by standing alone in the absence of dip, which ranked fifth-most popular (20 percent) by itself.

America’s favorite — and least-favorite — tailgate foods

Best and worst tailgate foods, according to an August 2022 Hormel/OnePoll survey

Food % of Responses Food % of Responses
Burgers 65.9% Ice cream/popsicles 41.4%
Hot dogs 56.4 Veggie burgers 30.5
Chips 51.7 Granola bars 29.6
Pulled pork BBQ 26.1 Cake 23.9
Dips 19.6 Pie 23.9
Fruit/veggie tray 14.3 Salad 22.9
Pasta salads 11.9 Pasta meals 19.7
Popcorn 5.5 Pasta salads 13.7
Ice cream/popsicles 4.8 Fruit/veggie tray 12.4
Salad 4.4 Peanuts 12.3

Survey was conducted Aug. 8-17, 2022, by OnePoll (on behalf of Hormel) among a sample of 5,000 Americans. Respondents were allowed to select up to three foods for each category.

Source: Hormel/OnePoll

At the other end of the spectrum, ice cream and popsicles (41 percent) and veggie burgers (31 percent) were considered the worst tailgate foods by a plurality of responders.11 Breaking down the disliked foods through a regional lens, cake (29 percent) and pie (28 percent) were cast aside most by those from the Northeast, while those from the Southeast opted against salads (27 percent) and pasta meals (24 percent). 

When building the perfect tailgate, drink variation was widely considered the most important element (82 percent), ahead of having team-branded clothing (74 percent), a grill (69 percent) and the use of a tent or shaded area (62 percent). Climate factored heavily into these decisions: At least 68 percent of respondents from both the Southeast and Southwest earmarked a tent or shaded area as the most important variable, likely due to the not-uncommon risk of heat stroke or heat-related illnesses reported in area stadium parking lots. 

What goes into the perfect tailgate?

Essential components and activities for a tailgate party, according to an August 2022 Hormel/OnePoll survey

Element % of Responses Activity % of Responses
A variety of drinks 82.0% Socializing with other fans 71.0%
Clothing in team colors 73.5 Listening to music 69.4
A grill 68.9 Taking photos 61.0
A tent/shady area 62.4 Showing your team spirit 60.2
Shelf stable snacks 54.4 Playing games 48.5
Cold dishes 49.3 Watching pregame show 37.5
Sunscreen 49.1
A hat 44.0
Hot dishes 41.4

Survey was conducted Aug. 8-17, 2022, by OnePoll (on behalf of Hormel) among a sample of 5,000 Americans. Respondents were allowed to select as many answers as applied within each category.

Source: Hormel/OnePoll

Socialization (71 percent) and music (69 percent) were considered the two best non-food-related activities at the modern-day tailgate, with photos (61 percent) and team spirit demonstrations (60 percent) also garnering more than 50 percent of the vote. Those from the Southeast — where it just means more — were far more invested in pregame TV coverage (42 percent) than any other region, while fans from the Midwest were more focused on playing games (52 percent).

A great tailgate experience can also depend on inviting the right number of people. With nearly 50 percent of the vote for ideal party size, resounding support was given for a five-to-10 person tailgate. Support cratered once the tailgate group exceeded 20 participants; a tent can only cover so many people, after all.

Who shows up for the tailgate?

Most likely person to arrive first to a tailgate party and the ideal party size, according to an August 2022 Hormel/OnePoll survey

Person % of Responses No. of People % of Responses
Friend 55.6% 5-10 people 49.5%
Myself 42.4 11-15 people 22.4
Sibling 24.1 Fewer than 5 people 10.7
Dad 18.7 16-20 people 10.0
Cousin 17.0 More than 25 people 4.1
Mom 11.8 21-25 people 3.2
Uncle 10.8
Grandpa 4.8
Aunt 4.5
Grandma 3.4

Survey was conducted Aug. 8-17, 2022, by OnePoll (on behalf of Hormel) among a sample of 5,000 Americans. Respondents were allowed to select as many answers as applied within each category.

Source: Hormel/OnePoll

With families divided by a variety of types in the survey, “friends” were considered most likely to arrive at the tailgate first, with 56 percent of the vote, followed by the respondents themselves at 42 percent. (“Grandma” earned just 3 percent of the vote.) This reaffirms our previous finding and conventional wisdom that nobody wants to arrive first to the party.

Mostly, these results have focused on America’s collective opinion about tailgate norms. But if a tailgate is a tacit thread of unification for college football fans across the nation, it’s remarkable how much they can vary by where you are in the country. The cuisine offered in Missoula, Montana, for instance, might look nothing like what is on the game-day menu in Miami. While this survey failed to capture each region’s hyper-specific specialties — jambalaya and powdered sugar beignets in Baton Rouge, Sonoran hot dogs in Tempe — it provided striking results about which region preferred (or turned up its nose at) certain foods compared to the rest of the country. 

The Northeast prefers pasta salad to chips at tailgates

Foods disproportionately named (or not) as the best for a tailgate relative to the national average by region, according to an August 2022 Hormel/OnePoll survey

Region Food vs Avg. Region Food vs Avg.
Northeast Pasta salads +6.2% Northeast Chips -7.8%
Southeast Pulled pork BBQ +5.4 Southwest Pasta salads -6.3
Midwest Chips +4.3 Northeast Pulled pork BBQ -4.1
Southwest Chips +3.9 Southwest Fruit/veggie tray -3.5
Southwest Hot dogs +3.6 Southeast Pasta salads -3.4
Northeast Salad +2.8 West Hot dogs -3.4
Southeast Hot dogs +1.9 Northeast Burgers -2.2
Southeast Burgers +1.9 Northeast Dips -2.0
Southwest Pulled pork BBQ +1.7 Southeast Salad -1.7
Northeast Crackers +1.7 Southwest Salad -1.7

Survey was conducted Aug. 8-17, 2022, by OnePoll (on behalf of Hormel) among a sample of 5,000 Americans. Respondents were allowed to select up to three foods for each category.

Source: Hormel/OnePoll

Take the Northeast, which liked pasta salad at a rate 6 percentage points higher than the U.S. average, or the Southeast, which preferred pulled pork BBQ (plus-5 percentage points). Conversely, the Northeast chose chips at a rate 8 percentage points below the U.S. average, while the Southwest kindly excused itself from pasta salad, favoring it at a rate 6 percentage points lower.

Those gaps against the national average are even wider on a state-by-state basis. Compared to the U.S. overall, Maine tailgaters were far higher on pasta salad (plus-22.1 percent) than any state was relative to the average for any food type, edging out Tennessee’s affinity for pulled pork BBQ (plus-21.9 percent). On the flip side, no state was less interested in an item relative to the national average like Maryland was with chips (minus-18 percent). 

Bring pasta salad in Maine; BBQ in Tennessee

Foods disproportionately mentioned (or not) as the best for a tailgate relative to the national average by state, according to an August 2022 Hormel/OnePoll survey

State Food vs Avg. State Food vs Avg.
Maine Pasta salads +22.1% Maryland Chips -17.7%
Tennessee Pulled pork BBQ +21.9 North Dakota Hotdogs -13.4
Ohio Hotdogs +14.6 New Jersey Chips -12.7
West Virginia Hotdogs +12.6 New York Chips -12.7
Minnesota Chips +12.3 Connecticut Chips -11.7
Massachusetts Pasta salads +11.1 Oregon Hotdogs -11.4
Wisconsin Burgers +11.1 Connecticut Pulled pork BBQ -11.1
Oklahoma Pulled pork BBQ +10.9 Vermont Pulled pork BBQ -11.1
Maine Hotdogs +10.6 Connecticut Burgers -10.9
North Dakota Nothing in particular +10.5 Idaho Hotdogs -10.4

Survey was conducted Aug. 8-17, 2022, by OnePoll (on behalf of Hormel) among a sample of 5,000 Americans. Respondents were allowed to select up to three foods for each category.

Source: Hormel via OnePoll

For some game-day revelers, the scoreboard and the action that impacts it is the central draw. For others, halftime is game time. But for others still, the pregame spread is the primary entree — an excuse to break bread with the opposition, impress friends and family and at the very least one-up the tented offerings of the adjacent stall. Each region has its own cuisine and beverage preferences, but staples emerge in every parking lot and on every campus. From the crock pot to the grill, meat reigns supreme in the tailgate diet. Whatever your meal and team preference, pull out your lawn chair, snag a red solo cup and enjoy the rest of the college football season in style.

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