SI's behind-the-scenes look at bull riding's celebration of its rich heritage—and at a slate of riders shaping the present and future.
Most years, Professional Bull Riding's elite series events are held at major arenas like Madison Square Garden and AT&T Stadium. In 2021 PBR is going back to the sport's roots, touring outdoor venues and other historic sites in the south and west. In February, that meant a stop at the Cowtown Coliseum in Fort Worth, built in 1908 as the first indoor rodeo arena in the U.S. SI was there for a behind-the-scenes look at bull riding's celebration of its rich heritage—and at a slate of riders shaping the present and future.