This time last year, Jeffers entered the portal looking for greener pastures, but learned a hard lesson in market value.
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The deal is college football's latest foray into the world of sports betting after shunning the industry for decades.
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In the new world of name, image and likeness, Dr. Pepper is the first household brand to partner with a major college football player.
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Miami quarterback D'Eriq King became the first college athlete to sign a name, image and likeness deal with a professional sports team.
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On a seismic day, one of the biggest deals was the Cavinder sisters in Times Square. Here's how it went down.
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