Researchers found that the more MLB teams released original content from their Twitter accounts, such as score updates or player profiles, the more followers they gained and engagement they initiated. The researchers say their findings could provide guidance for many businesses struggling with how to use social media.
A new study of intercollegiate football rivalries suggests that competition for scarce resources influences fan opinions. The researchers found that geographic proximity and a shared history of comparable success determine rivalrous and sometimes hostile feelings.
Injury prevention programs can help reduce ankle, knee and other lower extremity injuries in sports, but the programs are not being widely used in high schools, a new study has found. Researchers surveyed 66 head soccer and basketball coaches from 15 Oregon high schools and found that only 21 percent of the coaches were using an injury prevention program, and less than 10 percent were using the program exactly as designed.
A new approach to analyzing baseball-pitching biomechanics may one day give players more personalized feedback and help prevent elbow injuries. In a computer simulation study of baseball pitching, biomedical engineers found that the strength of the elbow muscles of a baseball pitcher likely play a bigger role in injury risk and prevention than previously thought.