It’s hard to believe that before 1970, distance running was viewed as a strange activity. The idea that people would run for an extended period of time purely for fitness reasons seemed ludicrous. In today’s world however, the culture of running continues to evolve. But more importantly, the technology of running seems to be leading in the race.
Since the introduction of the Nike Fuelband in 2012, many fitness-measuring products have emerged in the market. Perhaps the three most popular wearables are the Fitbit Force, the Jawbone Up, and Nike Fuelband SE. These bands differ in styles and specific functionality features. The Fitbit Force and Jawbone Up are also able to track sleep patterns on top of daily fitness measures. The bands operate in sync with various smartphones. All these bands measure fitness through an accelerometer, which calculates step counts and movement. Factoring in the individual’s height, weight, gender and age, the bands combine the data with a heart rate sensor to produce a fitness measure. Given that this data is derived from general algorithms, the results are often inaccurate.
For runners who are searching for fitness devices that are designed specifically for running, Sensoria Fitness offers a new product that is the first of its nature. The technology combines “smart socks”, an ankle sensor, and a smartphone application to create a unique running experience.
At $149, the Sensoria fitness socks cost about the same as the fitness bands. The difference is in biometric data. Instead of relying on only step counts and heart rates, the socks are able to measure the individual’s specific tendencies and produce accurate data. This allows the runners to not only measure how fast or how far they run, but the system is able to identify and correct running mechanics.
Biometric data analyzes stride cadence and foot landing techniques. Therefore, the socks are able to improve performance, correct inefficient running tendencies, and also reduce the risk of injuries. For $149, the system is not only tracking the performance of the runners, it is also providing constant feedback and coaching for that individual.
The socks are made out of fabric and are machine washable. For running enthusiasts, the socks are able to offer essential functions that wrist wearables cannot provide. Biometric data allows these socks to step into the shoes of that individual, both physically and metaphorically.